AREAS OF PRACTICE
If you're not evolving, you're eroding.
SALES TRAINING
We don't just train your sales team, we empower them to exceed sales targets. Our hands-on training sharpens sales skills and boost results.
SALES PROCESS DEVELOPMENT
Transform your sales process into a well-oiled machine. We'll fine-tune every aspect for maximum efficiency and effectiveness. Deliver better customer experiences across every touchpoint, remove surface friction and guide teams to better serve your customers.
SALES METRICS
So you think you know your company, but what do your customers think? Every order lost must be cataloged and measured to maintain a competitive edge. Why orders are won and lost is vital information that helps you stay on course.
MARKET DEVELOPMENT
Expand your horizons and tap into new markets. Our market development strategies will open doors to growth and success.
BRANDING
Stand out in a crowded market with a strong and memorable brand. We'll help you craft a compelling brand identity that resonates with your target audience. We help you construct a system that ensures every possible touch point is consistent with your brand image.
CULTURE TRANSFORMATION
For companies that want a more holistic approach to improvement, transitioning to a more collaborative culture can help increase sales in addition to strengthening many other characteristics throughout your company. Addressing pain points that have evolved over time avoids the erosion of sales, margin and market share.
REPUTATION RELATIONS
Enhance your reputation and build credibility with our public relations expertise. We'll ensure your brand's positive presence in the public eye.
COMPENSATION STRATEGIES
Maximize recruitment and motivation with innovative compensation strategies. We create tailored plans that align with your business goals and inspire your salesforce.
ONGOING TRAINING AND SUPPORT
When is the last time you invested in your business? I don't mean new furniture or forklifts. When is the last time you invested in your most valuable asset, your people? When is the last time you invested in improving your process? If you're like most small businesses it's been a long time, if at all.
Our commitment to your success extends beyond initial implementation. We provide continuous support, training, and guidance to ensure your team maintains their momentum and stay ahead of market trends. As your business evolves, so do our strategies, keeping you at the forefront of innovation.
PROCESS ANALYSIS
At CAPcolumbus, we understand that data is the backbone of effective decision-making. Our meticulous analysis of your current sales and marketing practices identifies bottlenecks, untapped opportunities, and areas for improvement. We leave no stone unturned in our pursuit of maximizing your revenue potential.
TAILORED STRATEGIES
We recognize that every business is unique. That's why our sales mechanics work closely with you to develop customized sales and marketing strategies that align with your brand, industry, and target audience. Our solutions are not one-size-fits-all; they're tailor-made to drive exceptional results for your specific business goals.
PERFORMANCE OPTIMIZATION
With CAPcolumbus by your side, your sales and marketing efforts undergo a transformational overhaul. We implement cutting-edge techniques and best practices to optimize your entire revenue-generation process, ensuring your company's growth is nothing short of remarkable.
HUMAN RESOURCE COMPLIANCE
Dawn Hays is a highly respected HR attorney and speaker. Dawn has litigated employment claims on the defense side for over a decade before joining an HR consulting firm and leading its compliance function for over 1,000 companies.
Today, Dawn owns her own successful HR consulting company, leveraging the power of progressive and effective HR (getting the basics right and reducing the noise) inspired to support more companies on a fractional, on-demand basis.